We’re two data scientists who took a wrong turn into the world of marketing—and decided to stay. Why? Because after seeing one too many influencers peddling “growth hacks” and watching budgets vanish into the ether of poorly-targeted ads, we knew someone had to bring a little sanity (and a lot of math) to the party.

We started this company to cut through the noise, the fluff, and the suspiciously confident advice from people who’ve never touched a real dataset. Marketing shouldn’t feel like gambling with your budget—or trusting a TikTok guru with your CAC. So we brought our love of clean data, solid attribution, and no-nonsense analysis to an industry drowning in murky metrics and magical thinking.

If you’re tired of costly detours, misleading dashboards, and influencer-inspired chaos, welcome. Let’s bring ground truth to the madness—one honest conversion at a time.